{"id":2318,"date":"2025-12-16T10:58:06","date_gmt":"2025-12-16T09:58:06","guid":{"rendered":"https:\/\/cvt.lylo.ch\/?p=2318"},"modified":"2025-12-16T16:56:51","modified_gmt":"2025-12-16T15:56:51","slug":"une-identite-visuelle-renforcee","status":"publish","type":"post","link":"https:\/\/tourismevs.ch\/de\/actualites\/une-identite-visuelle-renforcee\/","title":{"rendered":"Eine neue visuelle Identit\u00e4t"},"content":{"rendered":"<p>Wir freuen uns, Ihnen das <strong>neue Logo der Walliser Tourismuskammer<\/strong>vorstellen zu d\u00fcrfen. Moderner, zweisprachig und besser lesbar spiegelt es die Weiterentwicklung unserer Institution wider und st\u00e4rkt die Koh\u00e4renz unseres Erscheinungsbildes.<\/p>\n\n\n\n<p>Die Integration des <strong>roten Sterns<\/strong>- Symbol des Wallis und Schl\u00fcsselelement der kantonalen Marke - unterstreicht unsere Verankerung und unsere Rolle innerhalb des touristischen \u00d6kosystems. Dieses neue visuelle Erscheinungsbild r\u00fcckt die <strong>institutionelle und politische Rolle<\/strong> der Kammer st\u00e4rker in den Vordergrund und bekr\u00e4ftigt klar ihre Position als Vertreterin der Walliser Tourismusbranche.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nous avons le plaisir de vous pr\u00e9senter le nouveau logo de la Chambre valaisanne de tourisme. Plus moderne, bilingue et plus lisible, il refl\u00e8te l\u2019\u00e9volution de notre institution et renforce la coh\u00e9rence de notre identit\u00e9. L\u2019int\u00e9gration de l\u2019\u00e9toile rouge, symbole du Valais et \u00e9l\u00e9ment cl\u00e9 de la marque cantonale, souligne notre ancrage et notre r\u00f4le [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"_links":{"self":[{"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/posts\/2318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/comments?post=2318"}],"version-history":[{"count":2,"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/posts\/2318\/revisions"}],"predecessor-version":[{"id":2371,"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/posts\/2318\/revisions\/2371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/media\/2370"}],"wp:attachment":[{"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/media?parent=2318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/categories?post=2318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tourismevs.ch\/de\/wp-json\/wp\/v2\/tags?post=2318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}